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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/07/2021 16:37:10 • 421 Views
PENGARUH BRAND KNOWLEDGE, PERSEPSI KUALITAS DAN INNOVATIVNESS TERHADAP MINAT BELI SMARTHPHONE XIAOMICreated by :
Delvi Anggraini ( 20160101272 )
| Subject: | BRAND KNOWLEDGE
INNOVATIVNESS
MINAT BELI | | Alt. Subject : | BRAND KNOWLEDGE
INNOVATIVNESS
INTEREST TO BUY | | Keyword: | Brand Knowledge
Persepsi Kualitas
Innovativness
Minat Beli. |
Description:
Penelitian ini bertujuan untuk menemukan Pengaruh Brand Knowledge, Persepsi Kualitas dan
Innovativness terhadap Minat Beli Smarthphone Xiaomi. Populasi dalam penelitian ini adalah
konsumen yang sedang atau pernah menggunakan smarthphone xiaomi. Sampel dalam penelitian
ini diambil dengan menggunakan Metode Non Probability Sampling dengan menggunakan
teknik pengambilan sampel Purposive Sampling sebanyak 100 responden. Metode analisis yang
digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh langsung atau
tidak langsung antar variabel. Hasil dalam penelitan ini menunjukan bahwa brand knowledge,
persepsi kualitas dan innovativness secara bersama-sama (simultan) berpengaruh positif dan
signifikan terhadap minat beli, brand knowledge tidak berpengaruh signifikan terhadap minat
beli, persepsi kualitas tidak berpengaruh signifikan terhadap minat beli dan innovativness
berpengaruh positif dan signifikan terhadap minat beli.
| Contributor | : |
- Prof. Dr. Benny Gunawan,M.Se
| | Date Create | : | 15/07/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101272 | | Collection ID | : | 20160101272 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul 2021
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-knowledge-persepsi-kualitas-dan-innovativness-terhadap-minat-beli-smarthphone-xiaomi-20818.html
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