 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/07/2021 16:37:10 • 433 Views
PENGARUH BRAND KNOWLEDGE, PERSEPSI KUALITAS DAN INNOVATIVNESS TERHADAP MINAT BELI SMARTHPHONE XIAOMICreated by :
Delvi Anggraini ( 20160101272 )
| Subject: | BRAND KNOWLEDGE
INNOVATIVNESS
MINAT BELI | | Alt. Subject : | BRAND KNOWLEDGE
INNOVATIVNESS
INTEREST TO BUY | | Keyword: | Brand Knowledge
Persepsi Kualitas
Innovativness
Minat Beli. |
Description:
Penelitian ini bertujuan untuk menemukan Pengaruh Brand Knowledge, Persepsi Kualitas dan
Innovativness terhadap Minat Beli Smarthphone Xiaomi. Populasi dalam penelitian ini adalah
konsumen yang sedang atau pernah menggunakan smarthphone xiaomi. Sampel dalam penelitian
ini diambil dengan menggunakan Metode Non Probability Sampling dengan menggunakan
teknik pengambilan sampel Purposive Sampling sebanyak 100 responden. Metode analisis yang
digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh langsung atau
tidak langsung antar variabel. Hasil dalam penelitan ini menunjukan bahwa brand knowledge,
persepsi kualitas dan innovativness secara bersama-sama (simultan) berpengaruh positif dan
signifikan terhadap minat beli, brand knowledge tidak berpengaruh signifikan terhadap minat
beli, persepsi kualitas tidak berpengaruh signifikan terhadap minat beli dan innovativness
berpengaruh positif dan signifikan terhadap minat beli.
| Contributor | : |
- Prof. Dr. Benny Gunawan,M.Se
| | Date Create | : | 15/07/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101272 | | Collection ID | : | 20160101272 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpustakaan Universitas Esa Unggul 2021
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-knowledge-persepsi-kualitas-dan-innovativness-terhadap-minat-beli-smarthphone-xiaomi-20818.html
[ Free Download - Free for All ]
 UEU-Undergraduate-20818-Cover.Image.Marked.pdf - 301 KB- UEU-Undergraduate-20818-halaman pengesahan.Image.Marked.pdf - 188 KB
- UEU-Undergraduate-20818-halaman persetujuan publikasi.Image.Marked.pdf - 212 KB
- UEU-Undergraduate-20818-halaman persetujuan.Image.Marked.pdf - 174 KB
- UEU-Undergraduate-20818-halaman pernyataan keaslian.Image.Marked.pdf - 138 KB
- UEU-Undergraduate-20818-abstrak.Image.Marked.pdf - 291 KB
- UEU-Undergraduate-20818-kata pengantar.Image.Marked.pdf - 411 KB
- UEU-Undergraduate-20818-daftar isi.Image.Marked.pdf - 406 KB
- UEU-Undergraduate-20818-daftar pustaka.Image.Marked.pdf - 510 KB
- UEU-Undergraduate-20818-lampiran.Image.Marked.pdf - 838 KB
- UEU-Undergraduate-20818-bab1.Image.Marked.pdf - 472 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-20818-bab2.Image.Marked.pdf - 472 KB
2. UEU-Undergraduate-20818-bab3.Image.Marked.pdf - 803 KB
3. UEU-Undergraduate-20818-bab4.Image.Marked.pdf - 622 KB
4. UEU-Undergraduate-20818-bab5.Image.Marked.pdf - 299 KB
5. UEU-Undergraduate-20818-bab6.Image.Marked.pdf - 294 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
     
 Visitors Today : 1
 Total Visitor : 1970112
Hits Today : 36573
Total Hits : 157380188
 Visitors Online: 1
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
